Getting Serious About Online Marketing

Lately, I have been trying to figure out how to best increase my online presence, while spending the least amount of money. It’s not that I am being cheap or anything, but I do need to be careful. Since I am not a full-time artist, and this is basically my side-gig right now, the disposable income I have to put towards marketing my arts and crafts is small for the time being.

I have had an Etsy page for quite a while. There are not many items posted, and the photographs for them are mediocre at best. Quilts are not the easiest things to photograph with sharp detail, and of all my many talents, photography is definitely not one of them! I *do* have a friend who is a wonderful photographer – she could be professional if she wanted to! At one point, I offered to make her a quilt in trade for taking some photographs for me. However, she is extremely busy, and travels frequently, so finding a time to get together is nearly impossible.

The newer items I have been creating are lightweight and easily shippable. So those will be prepped, photographed, and posted on Etsy as well. I am seriously wondering if it is worthwhile to pay a professional to photograph these items for me (including the quilts). The person I have been looking at does have reasonable rates and an excellent online portfolio. I guess I need to figure out how much doing so would ultimately raise the prices of my pieces, if at all.

My business Facebook page is in the works and will be published within the next week or two. Bugging my friends with sale-related posts on my personal page is generally not cool, I know! I try to do it infrequently, so as not to annoy those I hold dear, but I really should have created a separate page a long time ago! 🙂 Upon launching, I plan to do a giveaway for new followers.

I have Instagram and Twitter accounts, but up until now, they have been rarely used. I am not terribly savvy when it comes to them, so if anyone has tips on how to effectively use those platforms, please share!

Also, I will soon have a new laptop, which will make doing all this much easier. Newer technology may also make podcasting and YouTube videos a possibility in the future.

There’s a world of exciting possibilities opening up for me! Hope your world is full of exciting possibilities as well. As usual, make today a great one! 🙂

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